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Prices read at the source · dated · independent

Leaving Mailchimp? Price the move before you pack.

Eight destination platforms priced at your list size, Mailchimp's own ladder laid out band by band, and the moving steps in order — every figure read on a vendor's page and stamped with the day we read it.

Eight destinations · two list sizes · every figure carries the day it was read

Three balloons lifting contact cards out of a worn cardboard box and carrying them toward a new open box

The move, in three numbers

$100

Mailchimp Standard per month at 5,000 contacts, once the 50%-off year ends

$31.50

the same list on EmailOctopus Pro, billed monthly — the cheapest contact-counted row in our table

8

alternatives compared at two list sizes, every price dated and read at the source


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Most people don't research email platforms; they research one bill. It arrives in month thirteen, when Mailchimp's half-price year ends, or at a band boundary, when 501 contacts suddenly costs what 500 didn't. That moment produces two questions — what am I actually paying for, and what would the same list cost somewhere else — and this site exists to answer exactly those two, with numbers you can check.

How Listlift reads a price

Every price here was read on the vendor's own pricing page by our own tooling — where a page hides figures behind a slider or a contact selector, we drive the control and record what it displays, size by size. Each figure carries the day it was read, the billing term (monthly or annual — they differ more than vendors advertise), and the unit the platform counts, because "contacts", "subscribers" and "emails sent" are three different bills wearing one word. When a vendor doesn't publish a number, we say "not published"; when a vendor's page contradicts itself — Mailchimp's free-plan cap is currently stated two ways on one page — we print the contradiction rather than an average.

What we don't do

No inbox-placement percentages, open-rate benchmarks or "we sent 10,000 test emails" theatre — we ran no such tests, and neither did most sites that publish those numbers. No pay-to-rank: some platforms here pay us a referral commission, some pay nothing, and the affiliate disclosure names which is which; Mailchimp itself pays us nothing and is never linked. And no pretending a move is free: rebuilt automations cost you hours, and our comparisons price that honestly against the monthly saving.

Where to start

If you're deciding whether to go: the Mailchimp pricing breakdown shows what staying costs at your band, offer year and after. If you're deciding where: the alternatives comparison prices eight destinations at 500 and 5,000 contacts on one dated table. If a specific rival is already on your shortlist, the guides take the matchups one at a time — MailerLite, Brevo, GetResponse, ActiveCampaign and more — each with the same rule: the vendor's page, read on a stated day, is the only source of a price.

Asked before the move

What is the best alternative to Mailchimp?
It depends on what pushed you to look. If the bill is the problem, MailerLite, Sender, Moosend and EmailOctopus all priced a 5,000-contact list between $31.50 and $49 a month on their own pages when we checked on September 23, 2026, against $100 on Mailchimp Standard after its intro year. If you send rarely to a big list, Brevo charges by email volume instead of contacts. If you outgrew Mailchimp's automation, ActiveCampaign and GetResponse are the usual step up. Our comparison ranks eight of them with every price dated.
Is Mailchimp free?
There is a free plan, but Mailchimp's own pricing page described its cap two different ways on the day we read it — 'Under 250 contacts? It's free.' in one section and 'fewer than 500 contacts' in another — so we quote both and print neither as fact. Paid plans start at $13 a month (Essentials, 0–500 contacts, after the 50%-off first year). Several rivals publish bigger free plans: Sender's covers 2,500 subscribers and EmailOctopus's covers 2,500.
How much does Mailchimp cost per month?
As read on mailchimp.com on September 23, 2026: after a 50%-off first year, Essentials starts at $13, Standard at $20 and Premium at $350 a month for up to 500 contacts, and each price climbs with your contact band — Standard is $100 a month at 2,501–5,000 contacts and $310 at 20,001–25,000. Send allowances are capped at 10× to 15× your contact count depending on plan. Our Mailchimp pricing page lays out the whole ladder.
How do I move my list off Mailchimp without losing subscribers?
Export everything first — contacts as CSV with their tags and signup dates, plus your templates and automation notes. Import into the new platform, verify your sending domain there (SPF and DKIM records), rebuild your signup forms and automations, and only then switch the forms on your site. Keep the Mailchimp account open until the first few sends from the new platform have gone out cleanly. Unsubscribes must move too — carrying them over is a legal requirement, not housekeeping.
Do Mailchimp alternatives charge for unsubscribed contacts?
Policies differ, and it is exactly the kind of fine print worth reading before a move. Platforms price on what they count — subscribers, contacts, list size or emails sent — and each defines those words in its own docs. We note the counting unit for every platform in our comparison and link the pricing page so you can check how it treats unsubscribed and inactive addresses at your list size.