About Listlift

Listlift covers a single decision: whether to leave Mailchimp, and where to land if you do. We chose narrowness on purpose — the generic "best email software" lists have to be everything to everyone, while a switcher needs three specific things: Mailchimp's real ladder, the alternatives' real ladders, and the moving costs nobody itemises.

The name is the method. A list is the asset that moves; the site's job is the lift — pricing it, planning it, and saying when it isn't worth the effort.

Where our numbers come from

Every price on this site was read on the vendor's own pricing page, in USD, on a stated date. Pricing pages increasingly render prices behind sliders, selects and billing toggles, so we read them the way a visitor does: a headless browser drives the vendor's own control to each list size and records the displayed figure. The scripts we use ship with the site's source notes, and every page names its reading date, because a price without a date is a rumour.

Where a vendor doesn't publish a figure, we write "not published" rather than estimating. Where a page contradicts itself, we print the contradiction — the current two-figure state of Mailchimp's own free-plan cap being this site's founding example.

The two scores we publish

Only our standalone reviews carry a score out of ten, and it weighs exactly four things we can defend from published sources: price at declared list sizes against the field we track, the published free plan or trial, the send allowance and its fine print, and the feature floor a switcher actually uses (campaigns, automation basics, forms and landing pages). Nothing in the score comes from testing we didn't do — we publish no deliverability, open-rate or inbox-placement figures anywhere, because we haven't measured them and vendors' own claims about them are unauditable marketing.

Independence

We have no ownership ties to any platform we cover. Some destinations pay a referral commission when a reader signs up through our links; the affiliate disclosure lists them, along with the platforms we cover that pay us nothing — most notably Mailchimp itself, which is never linked from this site at all. That separation is deliberate: a site about leaving Mailchimp shouldn't be paid by either side of your decision to leave. Commissions never change an order, a score, or a "stay put" recommendation, and this site tells small senders to stay put often.

Corrections

Vendors move prices without notice, and a dated read can be right about yesterday. If a figure here no longer matches the vendor's page, tell us which page and what you saw; we re-read at the source, fix the figure, and update the date it carries.